RESOURCES
Blog.
Plain answers about websites, ads, AI, and choosing who to hire.
How to show up in AI search and on Google
How to show up in AI search and on Google: what AI answers draw on, what your business can control, what to skip, and how to check where you appear.
Custom software vs off-the-shelf: when to build your own
How to choose between custom software and off-the-shelf tools: the signs to watch for, what to try first, and when building your own is worth it.
How much does AI consulting cost, and what should it include?
What moves the cost of AI consulting, what a good engagement includes, and what to check in a proposal before you agree to anything.
How much does Google Ads management cost?
How Google Ads management fees work, what a month of management covers, and how to tell whether your ads are bringing in calls and sales.
What should a marketing plan include?
What a marketing plan should include when you already do some marketing, and what it takes to keep the plan running once it's written.
Drone photography for business: what it's for and how to hire
Where drone photography helps a business, what to plan before the shoot, and what to ask a drone pilot before you hire one.
What logo files should you get from your designer?
Which logo files to get from your designer, what each format is for, and which one to send a printer, sign shop, embroiderer, or web developer.
WordPress, Shopify, or a custom website: which should you use?
WordPress vs Shopify vs a custom website: what each is good at, what it costs to run, who can edit it, and what moving later involves.
Freelancer, agency, or website builder: how to choose
Freelancer vs agency vs website builder: what each one is built for, what you give up with each, who owns what, and a simple way to decide.